MASTER IN TOURISM DESTINATION MANAGEMENT
Breda University of Applied Sciences
In this one-year, professional master’s programme you will learn to match the supply of international tourism destinations with the demand of tourists in a responsible manner.
THE MASTER
In this one-year, professional master’s programme you will learn to match the supply of international tourism destinations with the demand of tourists in a responsible manner. The guiding principle in this process is making a positive contribution to the development of and opportunities for people and businesses in the destination areas.
Tourism comes with economic benefits, opportunities and threats for the businesses in and habitants of a tourism destination. In the Master Tourism Destination Management, you will learn how to develop strategies for responsible socio-economic growth. You will be trained to become an international professional. As an international professional in tourism, you can make a difference. A difference between profit and loss, between chaos and structure, a difference for tourists as well as locals. The tourist industry at tourism destinations is looking for well educated professionals. In this professional master’s programme you learn to analyse, interpret and apply global developments and translate these into new opportunities.
THE STUDY PROGRAMME
Tourism has developed into a dynamic and fast-growing sector, creating an interdisciplinary field of study and research. The tourism industry offers economic benefits, growth and opportunities for people and businesses in destination areas. At the same time, matching demand - from tourists in the areas of origin - and supply - at the tourism destinations - remains a challenge.
Knowledge of the tourism destination
It is expected that a shift of power will take place from the tour operators in the areas of origin towards the suppliers of tourism products and services at the destination. This requires knowledge and expertise, which is closely interwoven with the destination areas themselves. The Master Tourism Destination Management is designed to contribute to this, focusing on practice, perspectives and policies of tourism management at destinations.
Study at four locations in the world
This programme offers you the opportunity to study at four different locations in the world. This way you will get many intercultural experiences and in-depth knowledge of tourism destinations. Each destination finds itself in a different stage of development. You will carry out research at three different destinations in Australia and South-East Asia. In previous years destinations were: Indonesia, Singapore, Australia, Myanmar, Cambodia, Vietnam, Thailand, Sri Lanka and Fiji.
The programme is structured into three phases. The first phase takes place in Breda and has a clear emphasis on theory. This is considered to be the preparation for the second phase which will take place on three different types of tourism destinations. This second phase has a focus on the tourism practice under different circumstances and you will work in international student research teams. In the final phase, you will write your final thesis in which practice and theory are brought together and strive towards new insights, theories or generalisations. For more practical information on the programme and the admission requirements, click the link to the BUAS website.
THE UNIVERSITY
Breda University of Applied Sciences
Breda University of Applied Sciences has a strong international focus. The institute caters to more than 7,700 students from over 60 countries. It is situated in Breda, in the south of the Netherlands, only 100 km from both Amsterdam and Brussels. Overall, approximately 20,000 young people are studying in Breda. BUAS was founded in 1966 as an institute offering management programmes in tourism and leisure and in this field, it is the largest and leading education institution in the world.
SUMMARY
DURATION
1 year
LOCATION
Breda, The Netherlands
DEGREE
Master
KEY WORDS
Tourism Destination Management
Responsible development
Meeting tourist demands
Creating opportunities
KEY SUBJECTS
General management
Cross cultural understanding
Tourism marketing
Destination development