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Breda University of Applied Sciences

Would you like to further specialise in the dynamic, fast-moving, and experience-focused event industry? Let’s meet each other at the Master Strategic Events Management! 


Strategic value creation

Events offer enjoyment, inspiration, engagement, and generate economic, social, cultural and strategic value. How can you use all these benefits to approach events as strategic tools, enhancing both the event itself and its impact? In this part-time master in event management, you will learn how to design, personalise and deliver engaging experiences. The concept of Strategic Value Creation is at the heart of the programme. Within our learning community, you will work on a final graduation challenge which is relevant to the professional context you operate in. 


After discussing the requirements of event managers with industry representatives, we were able to identify the key areas of knowledge development upon which this master’s programme in out event management is founded. Close industry ties like these are typical of our master’s programme. After all, we want to trigger our students to adopt this outlook as well - combining practical experience with our Strategic Value Creation concept to deliver a wide range of value-adding initiatives to individuals, communities, businesses and society at large. 

The professional team of lecturers of our programme will offer students insights into strategy, responsibility, experience design, analysis & marketing, stakeholder management, innovation and strategic value creation. With this knowledge under their belt and upon successful completion of their final graduation challenge, our future event managers should be able to take a holistic view of the value creation potential of events.

Study load and Coaching

The Master Strategic Events Management is a two year, part-time programme. The total study load is 60 ECTS credits. To give you an idea: 1 ECTS credit equals 28 study hours. This amounts to 21 hours of education and self-study per week. You will have classes on campus 1 day a week (8 hours) so that leaves approximately 13 hours self-study per week.

The Master Strategic Events Management offers students a small-scale environment as the number of students admitted into the master’s programme is limited and lecturers are always there to offer help. For questions on the content of the programme, lecturers can be easily reached. For the duration of the master's programme, you will have your own coach who will support you during the entire programme. The programme coordinator is available to help with day-to-day issues. If you wish to discuss personal problems that may be affecting your life as a student, you can contact a student counsellor.

You and your classmates all work in the events industry and you apply everything you learn directly to your own professional work. We collaborate in a learning community of students, events industry professionals, and lecturers. This obviously involves a high study load, but more importantly, it is a chance to gain experience as well as professionalize the events industry in which you will build a network. 


Breda University of Applied Sciences

Breda University of Applied Sciences has a strong international focus. The institute caters to more than 7,700 students from over 60 countries. It is situated in Breda, in the south of the Netherlands, only 100 km from both Amsterdam and Brussels. Overall, approximately 20,000 young people are studying in Breda. BUAS was founded in 1966 as an institute offering management programmes in tourism and leisure and in this field, it is the largest and leading education institution in the world.



2 years (part-time)


Breda, The Netherlands




Events Management
Creating value
Experience design
Stakeholder management


Business Strategy
Innovation & Change
Sustainability & Responsibility
Event Marketing
Experience Design
Collaboration & Co-creation
Strategic Value Creation

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