THE MASTER
Master in Tourism Management and Planning
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The master's degree is aimed at providing students with advanced knowledge in tourism to enable them to take on expert and management positions in companies and public authorities and to work as a qualified member of staff in the world of professional consultancy, entrepreneurial innovation and academic study in the field of tourism.
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The concept of the master’s, is based on the huge complexity of tourism as a phenomenon that calls for professionals with an overall, very extensive knowledge of the different disciplines associated with the subject area. An advanced knowledge of strategic management, innovation, marketing, land planning, heritage and culture management economy and finances and legislation is essential in taking decisions in an effective and competent way in any task related with tourism.
THE UNIVERSITY
University of Girona
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The University of Girona (UdG) is a public university located in Girona, Catalonia, Spain. Established in 1991, it carries forward a long academic tradition dating back to the 16th century. UdG is known for its strong commitment to research, innovation, and regional development. The university offers a wide range of undergraduate, master's, and doctoral programs across disciplines such as sciences, humanities, engineering, social sciences, and health sciences.
SUMMARY
DURATION
1 year
LOCATION
Girona, Spain
DEGREE
Master of Science
KEY WORDS
Tourism Management
International Perspective
Strategic Planning
Sustainable Tourism
Destination Management
Tourism Marketing
Innovation in Tourism
Policy & Governance
Tourism Economics
Smart Tourism
Experiential Tourism
Research & Analysis
Internship
Public & Private Sector Collaboration.
KEY SUBJECTS
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Destination Development
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Sustainable Tourism Development
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Economic Management of Destinations
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Financial Management of Tourism Products
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Managerial Skills
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Consumer Behavior and Segmentation
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Tourism Product Development
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Entrepreneurship, Creativity, and Innovation
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Pricing and Marketing Budgeting
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Operational Management of Tourism Projects
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Customer Management for Tourism Products
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Tourism Product Marketing
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Management Control of a DMO
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Urban Destination Tourism Management
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Territorial and Landscape Planning Tools for Tourism