URBAN TOURISM AND VISITOR ECONOMY MANAGEMENT

FH Wien of WKW

Rethinking Tourism. Driving Change. Discover the potential for sustainable urban tourism and shape the future of international city destinations. We prepare you for careers where you can balance the needs of visitors, locals and the visitor economy.

THE MASTER

We offer an innovative study program that enhances your personal and professional abilities to reflect critically on the systems of international urban tourism and develop creative solutions for its future.

As a graduate you are able to understand the complexity of urban tourism destinations & their stakeholders, transfer visitor economy & digitalization knowledge to practical cases and make data-based & solution-orientated decisions for the future of city tourism. Your possible career areas are destination management & marketing organizations, consultancy companies, urban planning & city authorities.

THE STUDY PROGRAMME

This is an English taught programme with a job-friendly study schedule. The courses are blocked, meaning 50% is online and 50% is on campus. The programme exists out of 4 semesters.

Semesters one and two have five modules each. In the third semester you can choose between three options, there is also the possibility to spend this semester abroad. Option one is to do two elective courses, option two is a management traineeship and option three is a consultancy project. The fourth semester is where you write your Master’s Thesis.

Degree Program Focus

• Sustainable & systemic approach towards tourism develop- ment and visitor economy management in cities

• Understanding stakeholder interactions in urban tourism destinations

• Innovative developments and potentials in a smart tourism environment

• Transferring visitor economy & digitalization knowledge to practical cases

• Leadership & data-based decision-making skills to facili- tate change in tourism

Visit the university website for current modules.

THE UNIVERSITY

FH Wien of WKW

FHWien der WKW is Austria’s leading university of applied sciences for management and communication. Working in close contact with corporations, FHWien der WKW offers comprehensive and practice-oriented academic programs to over 2,800 Bachelor’s and Master’s students.

More about the university

SUMMARY

DURATION

2 years

LOCATION

Vienna, Austria

DEGREE

Master

KEY WORDS

Systematic sustainable approach
Urban tourism planning
Case-study teaching
Project-based learning
Field trips
Practical knowledge
International Cohort

KEY SUBJECTS

Urban Destinations
Visitor Economy Management
Competitiveness in Digital Age
Smart Cities for Sus Futures
Data Thinking
Change and Innovation
Urban Tourism Planning
Leadership Skills