STUDY PROGRAMME - MASTER IN TOURISM AND HOSPITALITY INNOVATIONS

THE STUDY PROGRAMME

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THI - Master of Sustainable Outdoor Hospitality Management study program is designed to equip graduates with the generic qualifications at EQF level 7, focusing on professional development, investigative capacity, interprofessional collaboration, and impactful interventions in the hospitality sector. The program emphasizes practical application of knowledge to achieve meaningful changes in outdoor hospitality management.

Graduates will demonstrate a strong foundation in tourism, with advanced understanding of its political, social, economic, and technological contexts. They will approach management issues proactively, informed by research and reflective practices. They will integrate complex theories into real-world scenarios and understand the roles of stakeholders and organizational processes.

The program also fosters critical thinking, enabling students to assess international tourism environments and integrate evidence to propose effective solutions. Students will explore intercultural contexts and apply strategies for managing tourism destinations, using these skills in diverse international settings.

Practical skills are honed through competence in information technologies, research, and communication, both in academic and professional contexts. Students will develop abilities in preparing reports and collaborating effectively, showcasing confidence in an online environment and working independently or in teams.

Transferable skills are emphasized, including problem-solving through personal research, promoting lifelong learning, and enhancing interpersonal communication skills, particularly in diverse cultural environments. Students will also learn to manage tasks and motivation, preparing them for entrepreneurial and professional success.

Beyond technical skills, the program equips students with the ability to evaluate specialized knowledge in management, tourism, and hospitality. They will apply this knowledge in research and business contexts, develop creative solutions to complex problems, and take responsibility for strategic decision-making in unpredictable environments. Ethical and social responsibility is a core component of the program, preparing students to manage the consequences of their actions.

The study program spans four semesters, amounting to 120 ECTS credits, and includes a mix of foundation courses and practical modules. Students are required to complete 540 hours of supervised traineeship, which may take place in Croatia, Spain, the Netherlands, or other countries. The program's curriculum is designed to ensure flexibility, mobility, and continued academic development, providing students with the necessary skills to thrive in a dynamic outdoor hospitality industry.

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1st Semester – Breda University: "Context of Tourism and Outdoor Hospitality" (30 ECTS)

• Contemporary Marketing, Context and Trends (6 ECTS) 

• Destination Stakeholder Management (6 ECTS) 

• Cross-Cultural Studies (4 ECTS) 

• Qualitative Research Processes and Methods (6 ECTS) 

• Destination Development Finance and Organizations (6 ECTS) 

• Team Performance and Creative Leadership (2 ECTS) 

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2nd Semester – University of Rijeka, FTHM: "Business Operations and Management" (30 ECTS)

• Management and Operation (9 ECTS) 

• Customer Relationship and Sales Management (6 ECTS) 

• Sustainable Management in Outdoor Hospitality (9 ECTS) 

• Financial Reporting (3 ECTS) 

• Outdoor Hospitality Innovation (3 ECTS)

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3rd Semester – University of Girona: "Critical Analysis, Strategic Thinking, and Planning" (30 ECTS)

• Sustainable Development of Tourism (3 ECTS)

• Financial Management of Tourism Products (3 ECTS)

• Quantitative Research Methods (3 ECTS)

• Tourism Science and Research (3 ECTS)

• Destination Economic Management (3 ECTS)

• Management Skills (3 ECTS)

• Revenue and Yield Management (3 ECTS)

• Experience Design (3 ECTS)

• Strategic Management (3 ECTS) 

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4th Semester – Traineeship & Thesis (30 ECTS)

• Transformation Project: Traineeship (18 ECTS)

• Master Thesis (12 ECTS)