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MSC TOURISM MARKETING MANAGEMENT

Bournemouth University

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On this conversion course you will learn the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning in an increasingly fast-paced, global industry.

THE MASTER

Why study MSc Tourism Marketing Management at BU? 

  • Study at one of the top-ten ranked universities in the world for tourism and hospitality 

  • Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing 

  • Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication

  • Choose to complete an optional 30-week work placement to further enhance your employability 

  • Benefit from experiencing a new country and culture with the option to study a semester abroad 

  • Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice. 

THE STUDY PROGRAMME

This programme is intended to be a ‘conversion’ programme for students who have not studied tourism or tourism marketing as their first degree. It aims to give students an advanced understanding of tourism marketing and a broader management perspective of how to run organisations within these sectors. This programme is intended to address the industry’s need for graduates with the knowledge, understanding and experience to take up managerial roles within tourism/hospitality marketing.


If you want to study part-time, you’ll study alongside full-time students over two years. You'll be expected to study a minimum of three units per year, along with your dissertation towards the end of your second year. Students are required to complete 5 core units, choose 1 optional unit and write a dissertation. A placement is optional.

THE UNIVERSITY

Bournemouth University

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Whatever your time with us has in store for you, it’ll be an exciting journey – from meeting lifelong friends in halls, to your experience on placement, exploring the local area or joining a club or society. Find out more about what life at BU has to offer.

SUMMARY

DURATION

1 year full-time
2 years part-time

LOCATION

Poole, United Kingdom

DEGREE

MSc

KEY WORDS

Tourism Marketing
Business strategies
Marketing planning
Understanding business development

KEY SUBJECTS

The Tourism & Hospitality Industries
Business Strategy & Finance
Tourism Marketing Innovation
eTourism & Digital Marketing
Destinations: Contexts for Tourism & Hospitality

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